Today, social media has become one of the most effective marketing strategies. Many eCommerce businesses use various social media platforms to build their brands and engage with current customers and prospects. Furthermore, with so many users on these platforms, it is evident that companies can reach and communicate with customers in real-time. Additionally, keeping track of your social media presence is also a great way to help consumers, get those who are interested in your brand, and keep up with the industry trends. To achieve this purpose, you need to conduct social media monitoring to learn what people think about your products and services online.
What is Social Media Monitoring?
Social monitoring is the act of using tools to gauge how people perceive your brand on various social channels such as Facebook, Twitter, LinkedIn, and Instagram. Listening to millions of conversations online can help you determine what the public say regarding your products, identify your customers’ pain points, and discover potential opportunities. Social monitoring can be active, for instance, looking for references for your company, actions, or campaigns. It can also be passive where you listen to conversations to understand people’s interests. However, social media monitoring is not limited to only social networks but cuts across the web where discussions take place, including blogs, forums, and news sites.
How it Works
Social monitoring works the same way as search engines. It is an algorithm-based technique that uses tools to crawl and index web sites continuously. Upon indexing, these sites can be searched according to strings or queries to find mentions, sentiments, and different opinions. Social listening can enable you to access unstructured data developed by millions of people posting each day to help you make critical decisions. This is particularly true if you can distil these posts down to form concrete information.
This is possible if you can understand and interpret the users’ language, such as acronyms, slang, abbreviations, jargon, and others. Fortunately, social media monitoring tools can help you figure out what the users are saying, how they comprehend intent, preferences, and opinions.
How Social Monitoring Impact Ecommerce Businesses
Social media tracking can significantly affect your marketing strategies on the web. Engaging in social monitoring allows you to search media networks for phrases or keywords related to your business. Once you establish your position on the web and know what people think about your products or services, you can then build your brand’s authenticity and credibility. You can also tell which social media marketing strategies are working effectively and the ones that are failing.
That way, you can refine your marketing spend by removing campaigns with the lowest engagement levels. Social media monitoring can similarly help you determine how particular demographics perceive your brand so you can improve or change your approach. It also allows you to respond in real-time with followers. You can use positive responses to market your brand and use the negative ones to correct and improve mistakes in your business.
Social media listening gives you a glimpse of the public conversations regarding your business in real-time, collect extensive data and arranging it to suit your requirements. These insights can help you to unlock new opportunities and gain valuable information about competitors. Most importantly, having a reputable company like NetbaseQuid handle your social monitoring process can enable you to achieve your business goals accurately.
NetbaseQuid is one of the leading social analytics company dedicated to delivering contextual insights that identify business trends using structured and unstructured data. The platform offers accurate and real-time social media insights and solutions that help organizations achieve their business goals. NetbaseQuid also uses the latest Natural Language Processing technology that enables them to classify complex language to help organizations make informed decisions.